VItadigi (Vital-Digital) creates highly targeted customer experiences integrating physical and digital dimensions at diverse scales from immersive urban environments, landscapes and interiors to interactive multi-media installations and user interface applications.
Integrating nature, buildings, transportation systems and outdoor media within a sustainable ecosystem to establish Utapao Airport as a hub of innovation and smart city solutions.
Integrating on-demand products and services within a virtual showroom where new product offerings can be sampled or purchased via Apps and online.
Integrating UAE heritage sites in Sharjah, Dubai and RAK as part of the new digital media urbanscape to promote these culturally rich heritage sites within the contemporary UAE landscape.
Integrating 80 residential apartments with: cafe style restaurant, experiential bar, barista coffee program, gym, health and beauty center, co-work and rooftop terrace.
Integrating full service bar/restaurant with an all day all night menu, live entertainment programming, original content, live audience performance and multimedia.
Integrating l smart city technologies with the new large-scale transit village with 1400 commuter apartments, 2 hotels, civic performance center, and lifestyle retail.
Integrating a virtual urban mapping and navigation system with Beijing's cultural assets and historical locations imbedded within the modern city infrastructure and city as service interface.
Integrating boutique hotel rooms with an experiential old New York vibe featuring period FF&E design and targeted full service food and beverage program.
Integrating renewable energy technologies and interactive media exhibition with nature as part of the Reignwood Lockheed Martin Innovation Centre .
Integrating a large-scale tensile structure and lighting system within the co-working exhibition space promoting new technologies and forms of collaboration titled The Flow.
Integrating Atlantic City's coolest casino with exciting nightlife options and daytime pool cabanas featuring live electronic music and interactive media facade displays.
Integrating the existing industrial port with new food & beverage, retail and entertainment experiences while preserving and enhancing existing trees and urban landscape elements.
Vitadigi's innovation, building on years of "integrated lifestyle" experience of the companies’ founders working in the hospitality, media and design sectors, is a combination of space planning and user experience programming. Through matching consumer needs with targeted media content and interactive experiences designed to be enhanced via the relationship of the physical environment and the digital formats and channels that are being served within the space, the before-during-after continuum of user engagement is commercialized through the delivery of hyper-localised targeted media messaging and data intelligence.
By delivering compelling user experiences, integrating the right mix of products and services offered within the physical environment including maximizing the use of space, communicating effectively to targeted customers (both existing users of the space and potential new users) and extending the physical space to virtual platforms (marketing to new demographics, social influencers & the metaverse) Vitadigi optimizes the physical property providing more opportunities for revenue generation and better financially performing spaces.
Clients have access to an interactive dashboard providing detailed information on multiple performance metrics.
Consumers have access to interactive touch points through multiple media channels and formats.
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Joseph has excelled over 20 years in the hospitality and downtown redevelopment sectors as Site Acquisitions Expert, Co-Investor, Asset Manager, Operator, Receiver, Developer, Constructor and Project Manager for the industry's leading financial institutions and real estate organizations. Joseph delivers veteran oversight throughout the
Joseph has excelled over 20 years in the hospitality and downtown redevelopment sectors as Site Acquisitions Expert, Co-Investor, Asset Manager, Operator, Receiver, Developer, Constructor and Project Manager for the industry's leading financial institutions and real estate organizations. Joseph delivers veteran oversight throughout the asset lifecycle, providing expert analysis on project acquisition, positioning and branding through strategic exit. Focused on cash flow profitability, Joseph utilizes a creative mix of traditional and Internet based marketing and operating strategies designed to surpass financial projections, create extraordinary “buzz” and drive consumer traffic with an absolute goal of exceeding proforma expectations.
Christopher is a multi-disciplinary professional with 30 years' experience combining urban planning, architecture, product design, new media and branding. Currently based in London, he manages the VITADIGI global marketing efforts and is lead Information architect. Prior to moving to London, Christopher was based in Beijing where he co
Christopher is a multi-disciplinary professional with 30 years' experience combining urban planning, architecture, product design, new media and branding. Currently based in London, he manages the VITADIGI global marketing efforts and is lead Information architect. Prior to moving to London, Christopher was based in Beijing where he co-founded the Design Beijing Lab, a technology research initiative at Tsinghua University focused on the integration of physical and digital systems for urban Smart City applications. Christopher has simultaneously taught in leading institutions including Harvard University, Parsons School of Design and Tsinghua University. He graduated from Rhode Island School of Design and performed masters studies at MIT.
Data Analyst / Consumer Insights
Master of Science in Applied Psychological Methods, Data Analytics
Fordham University '21
Bachelor of Arts in Economics
Harvard University '21
Social Media / Social Influencer
Gabelli School of Business,
Bachelor of Arts in Finance
Fordham University ‘23
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